ManagersPitStop

This is where you will learn about SW0T analysis

On completion of this tutorial you will be able to:

• Understand the four focus areas of SWOT
• Explain how change can impact on your business both internal and external
• Follow the stages of the SWOT exercise
• Define the strengths and weaknesses that may exist currently
• Reflect on how you would tackle some challenging changes

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Documents you can download

• SWOT analysis
• SWOT exercise

This tutorial will help you understand one method of analysing what your business has and what will help you move from where you are to where you want to be (duration: 3 mins : 33 secs)

Benefits

To the manager – you will have a knowledgeable and consistent approach to brainstorming and analysing what already exists in the way of strengths and weakness and the possibilities of opportunities and threats to change

To your staff – staff will be able to add their views and therefore take on some ownership of analysing SWOT in order to make the changes the business needs

To your business – the business going through the change will have the ability to involve staff in the important step of analysing where they are now and where they need to be after the changes are made

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